ABSOLUT Vodka has been throwing lunch parties across the country with the help of Flavorpill and Small Girls PR. On August 30, I took some photos at its lunch party at The Independent in San Francisco, CA.
The concept is great: You come in for drinks and bagged lunch, dance the hour away, make a small donation to end hunger and then you're back to work.
DJ Peanut Butter Wolf provided the music as San Franciscans partied on the dance floor with branded light sticks, and bartenders kept the vodka-based drinks flowing.
It was challenging to take pictures in the extremely dark environment with black walls and black ceilings. Autofocus and lighting were a nightmare, and reminded me very much of the TechCrunch Disrupt after parties I shot earlier this year.
I ended up bouncing back and forth between autofocus and manual focus in situations where my camera just wouldn't lock onto anything. It wasn't easy, though, as it was so dark I couldn't even tell what was in focus through the viewfinder. Add a few hundred swaying, gyrating, bouncing bodies in a small space with very limited time and suddenly it feels like a miracle that you can get one good picture in focus.
In the end, it was a lot of fun and I'm glad I got to attend the event. It's really cool to just get away from work for an hour to drink and dance in a club before finishing off the rest of the day--assuming you can get any work done afterward!